What users complain about in marketplace shopping apps
Navigation and stability issues are nearly equally critical problems, but confusing UI affects more users than crashes.
6,200 reviews · 41 apps analyzed · Analysis as of June 18, 2026
App crashes, freezes, and loading failures
Mentioned in 26% of complaints across the 41 apps we analyzed in marketplace shopping apps.
Every complaint, ranked by frequency
01App crashes, freezes, and loading failures
26%Found in 32 reviews.
“Sitting next to my WiFi router, never had issues with it. I also have a very good data plan on my cellphone, and still somehow can’t load things faster than 2 minutes on the app. But it sure does load ads just fine. It’ll be sure to cram 3 ads before I see anything else. It’s…”
02Confusing navigation and poor user interface design
24%Found in 29 reviews.
“app is incredible. i love the ui. most apps require a learning curve to use but this is just so simple! I wish I could include my specific measurements, and only get a feed or recommendations of those size clothings. Alot of sellers dont include measurements so I’m sure its…”
03User data and content disappearing or not saving
13%Found in 16 reviews.
“I'm sitting here trying to list 1 item and I've entered the flat rate shipping cost 20 times and it just keeps disappearing. I can't list the item without the shipping entered. The only option I have is to discard the listing and start over entirely. So when I start over, it's a…”
04Poor customer service and unresponsive support
13%Found in 16 reviews.
“I had all kinds of problems using this app. Their customer service support is terrible. If they don’t have items in stock they refund you. They don’t bother fixing bugs on their app. It’s not worth using this app if the bugs aren’t fixed. If you are thinking about paying for a…”
05Unable to log in or account access problems
12%Found in 14 reviews.
“I unable to sign in I have tried resetting my password word uninstalling the app and redownloading turning off my wifi and using my cellular connection after all this still nothing I don’t have a vpn so that can’t be it I have the lastest iPhone 17 pro max with it’s software…”
06Intrusive pop-ups, ads, and gamification features
7%Found in 8 reviews.
“This app has constant game pop ups. I’m not sure if pop up is the right term but while you’re playing any game, the screen will constantly be what I can only refer to as under arrest, as yet another thing is popping up that you can’t easily get out of, forcing you to close the…”
07Photo upload and display issues
5%Found in 6 reviews.
“I like the app but when I’m making a listing and select photos for it, it starts to upload them and then says network error and can’t. So I have to keep trying to upload over and over until it finally works. I cannot find a way to submit feedback or report bugs so I guess this…”
Frequently asked
What do users complain about most in marketplace shopping apps?
The most common complaint is "App crashes, freezes, and loading failures" — 26% of analyzed complaints across 41 apps.
How many reviews did AppImp analyze for marketplace shopping apps?
6,200 real App Store reviews across 41 apps — frequency-ranked and counted, never estimated.
What are the top complaints in marketplace shopping apps?
1. App crashes, freezes, and loading failures (26%); 2. Confusing navigation and poor user interface design (24%); 3. User data and content disappearing or not saving (13%); 4. Poor customer service and unresponsive support (13%); 5. Unable to log in or account access problems (12%).
This is the what. The Deep Report is the why.
Root causes behind each complaint, which competitor has already solved it, and whether the gap in marketplace shopping appsis still open — the part a model can’t reconstruct.
Run the full reportEvery figure above is counted from real, public App Store reviews — never estimated, never LLM-invented. 6,200 reviews across 41 marketplace shopping apps.