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App Imp

Banking apps

  1. Market

    Installs
    456.9M

    Across 12 of 14 apps we could match.

    • Cash App: 145,003,052 installs
    • Chase Mobile: 58,534,065 installs
    • Capital One Mobile: 56,642,687 installs
    • Bank of America Mobile Banking: 53,646,824 installs
    • Wells Fargo Mobile: 46,964,372 installs
    • Chime: 43,324,760 installs
    • Citi Mobile: 20,375,136 installs
    • OnePay: 10,000,045 installs
    • Varo Bank: 8,178,578 installs
    • SoFi: 7,291,509 installs
    • GO2bank: 6,579,246 installs
    • Robinhood Banking: 377,559 installs
    • 32% leader share. Cash App, by Google Play installs, across the 12 of 14 apps we could match
    • 14 of 14 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Venmo29 Sep15.5M ratings
    2. Capital One Mobile30 Sep11.2M ratings
    3. Wells Fargo Mobile3 Oct10.8M ratings
    4. Chase Mobile26 Sep9.5M ratings
    5. Cash App1 Oct8.7M ratings
    6. Bank of America Mobile Banking8 Sep5.0M ratings
    7. Citi Mobile24 Sep4.1M ratings
    8. Chime29 Sep1.6M ratings
    9. OnePay1 Oct456k ratings
    10. SoFi2 Oct385k ratings
    11. Varo Bank29 Sep233k ratings
    12. Current28 Sep197k ratings
    13. Robinhood Banking2 Oct107k ratings
    14. GO2bank24 Sep64k ratings

  3. Reviews

    What 13,773 reviews talk about, every star counted.

    1. Support+2.8%14 of 14 apps
    2. Content+0.2%11 of 14 apps
    3. UX−0.2%14 of 14 apps
    4. Ads−0.2%14 of 14 apps
    5. Limits & caps−0.2%14 of 14 apps
    6. Login & auth−0.4%14 of 14 apps
    7. Accuracy−0.4%14 of 14 apps
    8. Performance−1.0%14 of 14 apps
    9. Wishlist−1.8%14 of 14 apps
    10. Billing−7.7%14 of 14 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new banking app?

14 apps compete here. They hold 456,917,833 installs on Google Play, counted across the 12 we could match. We hold 13,773 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

What do people search for when they want a banking app?

We scan 41 App Store storefronts. Typing Banking apps completes to “rbt mobile banking” in 34 of them. Then “ubs banking” in 14, “fnb banking app” in 12. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in banking apps?

1. Support: in 14 of 14 apps, 14.9% of reviews (12.1% in Finance apps); 2. Content: in 11 of 14 apps, 0.7% of reviews (0.5% in Finance apps). Counted from 13,773 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Banking apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.